It is about us as human beings, and why we should not forget who and what we are. That we are interdependent, and that our basic values and rights are to be respected and cherished.
We are tenants on this beautiful planet that we call Mother Earth. Thanks to her we live, we breathe. We eat, work, socialize. We can do sports, travel, exchange, make friends. Without boundaries.
It is basically all about humanity matters. Not only as a matter of importance, but also regarding all things humanity, meaning us, and inclusive of how we treat our environment, our Owner. It is also about empathy towards those who do the humblest of jobs. For instance, towards those who pick the cotton of which our products are made. With courtesy, respect, and empathy. It is our requisite, our value.
With the products we present we want to keep an attentive eye on those men and women that are at the very basis of the products we wear, assuring that they are looked after and treated well, and that they have an ease of mind knowing that their work brings them and their families a certain sufficiency, in every sense of the word.
In concomitance with our families, friends, communities, and beyond, we can put all this into evidence. Every day.
A percentage of your purchase will go to charity. Together we care, together we wear...